Advertisers Support Adsense Reasons

Google is the most important search engine over the internet . It controls over 80% of Web searches , and with that it controls pay-per-click advertisements. PPC involves the advertiser paying a rate for each and every click through  in which the advertisers set . As their budget increases , their position increases , and as their position increases , they get more traffic .

This has lead to over 140 ,000 companies choosing to advertise with them , and they advertise in a number of ways . The first way is through is through appearing on Google searches , the second is through appearing on distributors websites , and the third is through appearing in distributors search results . As advertisers appear in Google searches , the question is sometimes asked . Why do they choose to advertise with distributors as well ?

One reason for this is scalability . Those who originally choose to advertise in search results and who were getting a ROI will decide at one point that they need to identify other advertising opportunities . With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly .

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure . 60% of internet users do not use Google , so the advertiser can appeal to a wider audience through choosing to opt for distribution channels . Many website users may be looking to buy a product such as a phone , yet instead of coming across a website which sells such a product , they come across an article . If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience .

Another reason why advertisers choose adsense is because they trust Google . The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide . Advertisers feel that money invested with Google is safe . Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually . Advertisers are happy that Google admits a problem exits and provides refunds accordingly .

The trust in Google also stems from a trust in pricing . The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service . This means that as long as advertisers are able to advertise they will continue to do so , if not at the same rates .

Another strong advantage for advertisers is that they can appear where publishers promote their service . An example of this can seen if you consider a publisher who is discussing the benefits of new IT software . If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product . If the surfer is not interested then you could argue that they would not click on the advert .

The service which Google provides has created an opportunity for businesses of all sizes to advertise . Although the issue of click fraud still plagues the service it is till widely regarded as the best . New businesses attempt to promote themselves on the web , whilst established brands alike choose to attract interest in their service using the same technique.