Google Adsense Report

The Google Adsense Report

Whenever you sign into your Google Adsense account , you are automatically taken to the web page where you can see all your Adsense activity . On the Reports tab , you’ll see “Today’s Earnings .” It is the approximate amount you have earned today in your Google Adsense account . Earnings are not final at this moment and could be adjusted for invalid clicks or fees .

It’s interesting to look at the breakdown . As you can see , Adsense for Content , which refers to the targeted ads appearing on the pages in which you have written content , is listed first . Here you will see the number of page impressions listed in the first column . While a page impression is generally the same as a page view , that is not always the case . For a more detailed definition of a page impression , see Google Adsense support , click on Your Adsense Account and then click on Your Adsense Report .

Next , you’ll notice the number of clicks . This refers to the number of times “your ads” were clicked on .

a) Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page .

b) Page eCPM which stands for effective cost per thousand impressions . It is calculated by dividing total earnings by the number of page impressions in thousands .

Don’t be intimidated by these statistics . The bottom line , your earnings , is what really counts . As you become more familiar with Google Adsense , statistics will become like second nature . First , just start .

• How is Google Adsense Different From Other Ad Networks ?

Primarily because it is Google and that carries a lot of cloud just with name recognition alone . But here are some advantages to being a part of the Google Adsense network. Getting started is fast and easy and requires no technical knowledge . Google Adsense even provides html code for easy implementation with clear instructions .Google Adsense has both the Adsense for Content feature and the Adsense for Search feature . Google Adsense not only provides keyword targeted ads but site targeted ads as well , maximizing your potential for revenue . Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads .

Google Adsense provides an extensive support site that is easily understood.